Ecotourism is more than just a label: "According to Jiang Mingkang and Wu Xiaomin, researchers with the Institute of Environment Science under the State Environmental Protection Administration, 22 per cent of natural reserves have seen damage to the species or biosphere specially protected in them due to tourist activities, and 11 per cent of the reserves even saw an overall deterioration of resources.
Jiang and Wu attributed the damages to three causes: an overload of tourists and their activities in the reserves, lack of careful tourism planning and strict supervision and the excessive presence of buildings.
Deng Bing, a graduate student from Peking University specializing in tourism planning, stayed in Jisha village in the Three Parallel Rivers of Yunnan Protected Area, a natural world heritage, for more than a month for her survey.
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Boiled down, real ecotourism has rarely materialized. It is distorted into mere tourism in these protected areas, which either damages the natural resources or hurts the local community's culture or traditions.
Researchers have had made numerous suggestions to decision-makers on the topic of how to strike a balance between natural reservation, economic growth and community development with ecotourism."